I don't know if you've heard, but the Avengers movie is coming out this weekend. It seems like a lot of people want to see it and it's pretty good in its soulless blockbustery way.
As stated before, I'm not going to go see it.
You don't have to either, you know. You can, obviously you can, but you don't have to. If you're not crazy about how Marvel treated Jack Kirby (among other things), you can always say, "You know what? My life will be just as good if I don't see this movie as it is if I do." It is an option. You could even let Marvel know about your decision and why you made it.
Not the only option, of course; some people have decided to just not see it in the opening weekend, reasoning that this will deny Marvel and Disney the prestigious early numbers. I don't put a lot of weight on the early box office being that much more valuable than the overall take, but they must decide, and it's certainly another option. And then a lot of people have decided to see the movie, but also to donate to the Hero Initiative, and I can certainly see the logic of that, so there's one more option for you. Or you may just decide that this is not an area where you want to expend your protest energy, and see the movie or not strictly according to your particular tastes in leisure. It's all okay with me, not that you need my approval.
I do urge you, though, to do something to try to make the world a better place, as you understand it, in some way. It's a target-rich environment out there.
I wrote about this kind of thing before, you may recall, and earlier this week I finally let DC and Marvel in on my thinking. I sent this letter to Dan DiDio and Joe Quesada:
I'm writing to tell you I won't be buying your comic books any more.
To elaborate: I'm a longtime superhero comic-book fan and blogger. In February I got to the point where I wasn't comfortable buying DC and Marvel comics, or watching any of their spinoff movies and TV shows, and stopped. I suppose I should have written this letter then, but I don't think the timing makes any difference.
It's not because you're not publishing anything I like. For instance, I'm going to miss Fables so much it hurts, and I was really looking forward to trying Mark Waid's Daredevil series. (Although I should say that I plan on continuing to buy DC's Legion-of-Super-Heroes-related comics, because I don’t want to stop blogging about them.) But enjoying comics doesn't outweigh other considerations.
You can probably already guess my reasons for taking this step: your treatment of previous creators and their heirs, like Siegel and Kirby and Moore and Friedrich (and recent events surrounding Chris Roberson have certainly not changed my mind); your portrayals of female characters; your corporate owners' attempts to make copyright more and more restrictive.
DC and Marvel are the great pioneers of the superhero genre, and the discrepancy between your companies’ actions and the ideals represented by your characters is striking and unpleasant.
I'm disappointed that it has come to this. Please give me some reasons to revisit this decision; I'm willing--no, I'm eager--to do so.
I don't expect it'll have any effect. Or not much. I figure I'll get a couple of form letters back, something like that. I suppose DC might decide to be hardasses about it and try to come after my blog legally; there wouldn't be much point to it but it's theoretically on the menu. The important thing is that I feel better, and that makes it worth doing, because certainly DC and Marvel weren't doing anything to make me feel better.